From WordPress to Webflow, powering global growth

356labs gained full control over their website with a modular CMS system tailored for scalable success and faster content updates.

356labs gained full control over their website with a modular CMS system tailored for scalable success and faster content updates.

8 weeks
Creative industry
Webflow development
2023
Before
After

About the client

356labs is an international presentation agency working with some of the world’s most demanding organizations - including Fortune 500 companies, hyper-growth startups, and leading universities.

They specialize in creating and delivering high-stakes presentations, corporate training, and workshops that inspire change and drive results. Known for their premium quality and attention to detail, 356labs has built a reputation as a go-to partner for executives, educators, and professionals who need to make an impact on stage. They also run the largest presentation skills event in the world.

Their work is bold, precise, and world-class. Their website needed to match.

The challenge

They had a new design. But WordPress slowed them down. Publishing was clunky. Managing content was painful. Scaling globally wasn’t possible.

Plugin bloat made even small marketing changes a headache.
Every new page or feature came with high costs and long timelines.
A major rebrand created the perfect moment to move to Webflow.

Our Solution

We rebuilt the entire site in Webflow with pixel-perfect accuracy. Every page, from homepage to case studies, was implemented 1:1 — clean, fast, premium.

But more importantly, we built a system. The foundation of the site was engineered around scalability: flexible CMS structures, reusable components, and automated features that allow the team to move quickly without breaking the design. Our goal wasn’t just to replicate a design but to deliver a long-term growth platform.

Flexible CMS

We built a custom Case Study template in Webflow with dozens of CMS fields to give the team flexibility when creating new pages.

Each section of the template is predefined, but the content inside those sections can change. The team can choose whether to showcase a video, an image, or a set of visuals, and they can update assets or copy as needed. This way, every case study feels tailored to the story it tells, without breaking consistency.

The result is a system that’s both flexible and reliable: content looks unique, but the overall structure always stays premium and on-brand.

Publishing, Simplified

We also created a dynamic blog system, structured for speed and consistency. Formatting is automated, layouts stay consistent, and publishing takes minutes instead of hours. This ensures the team can focus on producing content, not fixing layouts.

Features That Matter

To complete the build, we added practical features that support lead generation and user experience.

Each product page now includes custom forms designed to capture only the most relevant data for that specific service. This ensures the sales team receives structured, qualified leads instead of generic inquiries.

We also integrated Mailerlite, connecting newsletter signups directly to their database. Every contact is stored and ready for ongoing engagement, helping the marketing team build and nurture their audience effortlessly.

Finally, we implemented a dark/light mode that adapts automatically to the user’s browser preferences. This creates a modern, accessible experience that feels seamless across all devices.

Outcome

356labs can push new case studies, services, and blog posts in minutes - without breaking design consistency. The system keeps everything aligned, while the team focuses on content and storytelling.

What did we achieve

3x
Faster publishing workflow
20+
Collection lists
15+
Unique scalable pages
100%+
More project flexibility
3x
Faster publishing workflow
20+
Collection lists
15+
Unique scalable pages
100%+
More project flexibility
I was impressed by their proactively finding issues that we didn't even see (yet), and that they fixed.

Proof of growth

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Content engagement
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Performance score
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Hear it from our clients

Y&B Digital combined technical expertise with a keen eye for design to deliver a seamless, user-friendly website that truly represents our brand.
Y&B Digital went the extra mile and did things out of scope to deliver the perfect project.
They are amazing! Keep doing what you are doing.
I was impressed by their proactively finding issues that we didn't even see (yet), and that they fixed.
Y&B Digital is our reliable partner when it comes to delivering results quickly and in great quality. Reliable, knowledgeable and professional.
After publishing the website, we got four new client requests in the first week. The site had easy transitions, which contributed to attracting those new client requests. And our customers feedback was that they found it easy to see what we do and our services.
Speed and quality on point. Very responsive and professional. Everything was delivered right on time — perfect execution.
We are extremely satisfied with our collaboration with Y&B Digital. Their expertise in Webflow development and web design is evident in the outstanding results delivered. We look forward to working with Y&B Digital on future collaborations.
Y&B Digital Founder
Yosif Bozhinov
Founder & Webflow Expert
Available slots for Q4

Let’s turn your website into a strategic asset.

Y&B Digital Founder
Yosif Bozhinov
Founder & Webflow Expert
Let's talk